Our business is not just about selling our products, but very much about helping the fellow tea drinker learn more about tea and access the best available leaves at the best possible prices. We buy directly from the tea farmer whenever possible, as this allows us to keep the prices at an affordable level as well as keep an eye on the growing and processing of the teas. And since we don’t have an expensive retail venue to maintain, our product margins are very reasonable. What we really want to achieve in our youthful optimism is improvement of the average quality of tea that the average European consumer is drinking. Mission possible, we think.